Most "automation content" online is either marketing fluff or vendor-aligned cheerleading. Neither is much use when you're trying to figure out whether Power Automate is worth the licensing, whether SharePoint Lists can replace your spreadsheet, or whether a custom-built tool will save you more than it costs.
This section is for the second question — the practical, project-grounded one.
What we'll cover
- Microsoft 365 deep dives — what each Power Platform service is actually good at, where it falls over, and what the licensing really costs at scale.
- SharePoint reality checks — when Lists, Document Libraries and SharePoint apps make sense, and when you should pick a different tool.
- SEO for B2B services — what we've learned running SEO for our own site and for clients, with real ranking data where we can share it.
- Australian case studies — what we built, what it cost, what it saved. Numbers, not adjectives.
What we won't do
- Republish vendor blog posts as our own thoughts.
- Recommend tools we haven't actually shipped to production.
- Pretend automation is always the answer. Sometimes the right answer is a better spreadsheet.
Cadence
We aim for roughly two pieces a month. Quality over volume — if a topic doesn't have anything new to add, we won't write about it just to keep the calendar full.
If you'd like a topic covered, email us — we read every suggestion.